Surge in Family-Oriented Interactive Toys, Emotional Connection Emerges as New Consumer Driver

In the post-pandemic era, heightened demand for family-based interactions has spurred toys that foster collaboration. Sales of cooperative board games, family sports kits, and DIY craft packs are rising, reflecting parents’ emphasis on children’s social skills and emotional development. Psychologists note that shared toy activities strengthen parental trust and help children build emotional security. Designers are prioritizing multi-role engagement mechanics, incorporating task division and team challenges. Market insights reveal brands emphasizing emotional bonds enjoy higher customer loyalty, with repurchase rates and word-of-mouth exceeding other categories.